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Mother lights up Aberdeen

Mother's 2008 advertising campaign rolled out this week with Doris Redhead, Mother to the Managing Director featuring on 48 sheet poster sites across Aberdeen.

The campaign designed and conceived by Aberdeen agency, Covey McCormick, has the unmistakable Doris Redhead in the lead role providing her inspiring thoughts on integrated IT and Telecommunications solutions.

"The campaign has been a huge success," said Mother's Managing Director, Steve Redhead, "It follows on from last year's highly successful campaign and Covey McCormick has a number of ideas in the pipleline for Doris which they are keeping close to their chest. I just let them get on with it because it's been great and I never knew spending money could be so much fun."



As for Doris herself: "It's been wonderful working with the agency and the photographer was such a sweetie, teasing me about my best side as if! They've done a wonderful job but rest assured, I refuse to let my new-found celebratory status go to my head."

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